Many across over the world have spent months hoping for the return of Toys “R” Us. It now seems like they might have listened as a few new reports have indicated that the owners of the Toys “R” Us are now trying to launch a whole new set of stores in the US.
First reported by CNN, the new owners of the company have started planning on how to make a re-entrance to markets across the United States.
“We have significant interest about how to bring the brand back to the US,” the CEO, Richard Barry had said.
“We’re talking to a whole series of different companies, some are existing retailers, some tech companies.”
Barry, who is the former chief merchandising officer had said that they are working around the clock to actually bring back this company.
“We’re working 24 hours a day, 7 days a week to bring it to life. At this point, we’re not ready to commit to what that might look like.”
After having declined the sales due to advancements of technology and online retailers, Toys “R” Us had shuttered the 700 stores in the US. As of now, this company’s new owner has kept more than 900 stores open -in Europe, Asia, and India, under its Toys”R” Us brand name.
The latest news report from Barry comes from a few reports that surfaced last month, and these had revealed that the former Toys “R” Us executives had started laying the groundwork for bringing the toy brand back. The executives (Barry, Jamie Young, the legal counsel, Matt Finnegan, merchandiser and also, Rich Ryan the financier) had formed Tru Kids Inc. This is the entity that now owns the various trademarks involved with this retail chain, including Babies “R” Us, Toys “R” Us, and the likeness of Geoffrey the Giraffe.
After having filed for bankruptcy last year, Toys “R” Us had partnered with Kroger for placing pop-up shops in stores across the country under the Geoffrey’s Toy Box name. It seems like Tru Kids Inc. is wants to expand Geoffrey’s Toy Box and return to the stores.